Silicon Valley-based silk press Press is one of the hottest juicemakers in the world, with a history of launching top-tier brands like Apple, Samsung, and Applebee’s.
In addition to its high-end juiceware, the company has also launched high-profile brands like Zalman, which sells its high end premium juicers through a partnership with New York City’s Applebee and New York’s P.F. Chang’s restaurants.
Now, however, the press is under fire for allegedly abusing its position by making the same juicemaker’s products more expensive than competitors.
The company is the latest juicer to be hit with a class-action lawsuit, which seeks damages for alleged unfair competition, improper labor practices, and violation of California consumer protection laws.
Silk Press has been accused of raising the price of its products to attract consumers, and has also been accused by its customers of being unfair and deceptive in their dealings with Silk Press.
The lawsuit alleges that Silk Press and other juiceworks in the industry were unfairly competing with their products, and that Silk has failed to properly investigate or adequately warn consumers about the products’ alleged unfairness.
“It’s a violation of the antitrust laws to be selling the same product, at the same price, at a time when competitors are offering a cheaper product,” said Jeffrey Siegel, the lawyer representing Silk in the case.
Silk is also accused of having a business model that makes its products more affordable for consumers.
According to the complaint, Silk’s business model relies on its pricing strategy, which involves charging customers for a particular product before the actual product has been produced.
According a Silk press representative, Silk prices the same products in the same quantities and prices as the other juicer brands in its range, but offers a more generous refund policy when customers buy the same type of juicer twice.
According the lawsuit, Silk did not offer its customers any other options for refunds if the product they ordered broke down, and instead offered a credit for the difference between the original price and the actual price.
The claims in the lawsuit also allege that Silk does not provide an incentive for customers to buy its products.
Silk says that it offers a refund program for customers who order products at the higher price, but the lawsuit says that in reality, customers are only refunded if the products fail to produce.
Silk also denies the claims in its complaint.
“We’ve always said that we don’t make products for people to buy or sell,” Silk spokesperson David Leung told Business Insider.
“There’s always an incentive to buy them from us.”
Silk Press is currently not the only juicer maker in the U.S. facing a class action lawsuit.
In the last week alone, a class of people have filed lawsuits against three juicewares for allegedly not properly labeling products and overcharging consumers for juicering supplies.
“You have to ask yourself, are you doing a good job of not labeling products?”
Siegel told BusinessInsider.
“This is a really big issue, and there’s a lot of things you can do to mitigate this problem.
We have to start asking questions like, why are you charging for things that aren’t available to you?”
In an email to Business Insider, Silk Press said that the company is “committed to protecting consumers’ rights and providing a fair and equitable marketplace” and will fight the lawsuit “to the end.”